1995
Brand Establishment
Starting from the manufacturing of intimate health products, we establish the foundation for product research and development as well as production.
The mirror of the East · Since 1995
At thirty, one finds joy, and the mirror reveals a state of ease
Since 1995, SHAKI has spent three decades understanding the body, relationships, and intimate expressions. Today, we use the "Mirror of the East" to reflect reality and encourage everyone to embrace their own feelings and choices.
brandbook-coverThe mirror does not define a person; it merely allows the truth to be seen.
Thirty-YearKeyMilestone
2005
Systematic Manufacturing
Improve the processes of mold making, assembly, testing, and quality management to lay the foundation for stable mass production.
2015
Brand transformation
从制造能力走向设计表达，建立更完整的产品系列和品牌视觉。
2020
Diversified product matrix
Covering intimate health scenarios such as female use, BDSM, male use, game cards, and aqueous care.
2025
Thriving at Thirty
Thirty and Joyful introduces the concept of "Mirror of the East" to reconnect Eastern aesthetics, self-acceptance, and intimacy with freedom.
The mirror of the East
The Mirror of the East: Seeing Truth, Embracing Yourself
A Mirror Is a Non-Judgmental Way of Seeing
It doesn't define your body or decide your relationships. It lets feelings be seen, boundaries be understood, and intimacy return to honest, equal communication.
SHAKI brings this gentle, clear-eyed perspective into product design: more restrained aesthetics, more intuitive usage, clearer safety guidance, and lasting respect for privacy.
Brand manifesto
"External factors such as gender, trust, and orientation have nothing to do with intimacy itself. We encourage everyone to equally embrace the right and freedom of self-pleasure."
Values in action
Values Are Concrete Choices, Not Slogans
Safety
Skin-friendly materials, clear guidance on waterproofing, charging, and cleaning; quality management systems ensure consistency.
Respect
Products and content avoid creating shame; packaging and logistics protect privacy; service respects every genuine need.
Pleasure
Touch, interaction, and visuals all serve comfort — helping individuals and partners explore intimacy with greater ease.